True Refresh is a mental health organization who’s mission is to empower young adults to prioritize their mental wellness by promoting healthy online habits. The brand is committed to combating the negative effects of social media by providing resources, tools, and support to help others build a healthy relationship with their screens by using social media mindfully and taking breaks.
The brand name references the act of refreshing a social media feed, while suggesting that real refreshes happen offline or when one reaches a healthy balance of offline/online time. The logomark doubles as a refresh symbol and two overlapping postage stamps.
True Refresh
Logo Design | Motion Graphics | Identity Design | Packaging | Print Design | Social Media
True Refresh’s Social Media Campaign
Postcard Pen Pal Program
True Refresh’s postcard pen pal program ‘Post Pal’ offers an offline alternative to posting on social media to help users share their lives and connect with others without relying on digital platforms. The Post Pal Kit includes postcard templates, postage stamps, and illustrated instructions to get started.
Postage Stamps
The postage stamps collectively act as a list of different ways to take a break from social media, fulfilling a necessary element of the Post Pal program’s functionality, while encouraging users to spend more time offline.
Postcard Templates
The templates come in four of the brand’s colors, leaving space for users to fill the front with art, notes, playlists, recipes, etc., and leave a message on the back. The form style return address allows users to send to a pal they already know, or to get paired with a new pal.
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