Advantage In - Tennis News App

Many athletes looking to play or improve at tennis do not have the opportunity to build their skills and learn about the sport due to the steep cost of lessons. Advantage In is a tennis app designed to be an accessible resource for beginner to intermediate players looking to learn strategies and techniques, as well as stay up to date with tennis news, events, and trends.

“Advantage In” refers to the term used in tennis scoring when a player is one point away from victory, insinuating that the app will lead to similar success. The logomark combines the tennis court with reading, and the logotype modifies the typeface Airbolt with a sphere flourish paying homage to a traditional tennis ball.