Client Overview:

Locked Groove Records, Muncie, IN

Local Record Store
Black Female-Owned Independent Business
Close to Ball State University’s campus
A place for local artists to sell their work

Project Goal:

Present LGR as a cultural hub for conversation, collaboration, and inspiration, while simultaneously signifying the product and celebrating the idea of taking up space

Locked Groove Records: Identity Design

Logo Design | Identity Design | Animation

Logomark and Architecture

The Logomark embodies LGR’s core goal of cultivating a culture hub for conversation, collaboration, and inspiration by using recognizable record shapes to form an enclosed ellipse indicating speech. Speech and conversation is the main element that separates the experience of a record store from the experience of discovering music through streaming services.

The overlap of three records also symbolizes the collaborative element of the business and the joining of people and ideas.

Additionally, the multiple aspect of the logomark, i.e., having three records depicted vs. just one, symbolizes the business’s celebration of reclaimed space and confidence in taking up space.

The logomark is created three overlapping circles, each with inner central circles measuring 1/3 of their diameter.